From 0 to 160 Restaurants:
- Alina Fooks
- Dec 18, 2025
- 2 min read
How OnTime Is Scaling its Delivery Marketplace Network with DelivApp
In just four years, OnTime grew from a local delivery marketplace into a franchise-based delivery network operating in several cities across Israel — serving ~160 restaurants and handling ~10,000 deliveries per month, all with a central team of only two people.
This is the story of how the right technology — and the right partnership — made that scale possible.
About OnTime
OnTime (formerly Amigo) was founded with a clear goal:
to build a local-first delivery network that serves small and mid-sized restaurants — especially in Israel’s periphery — while remaining operationally lean.
Instead of a heavy centralized operation, OnTime chose a franchise model:
Local franchisees manage day-to-day operations in each city
The central team stays small, focused, and scalable
Today, OnTime operates in four cities across Israel and continues to expand.
The Challenge
As the business model evolved, several challenges became clear:
No system fit the business model
OnTime needed a platform that could support:
Customer ordering apps
Restaurant management
Delivery operations
Financial settlements
— all in one system
No off-the-shelf solution matched these needs.
Too much manual work
Payments to restaurants were calculated manually, invoices were handled one by one, and financial reporting consumed hours of operational time.
Growth depended on the founders
Every new city or franchise launch required direct involvement from the founders — from onboarding to restaurant recruitment — slowing down expansion.
Why DelivApp
From day one, DelivApp was designed as a full delivery operating system, not just a piece of software.
“Without DelivApp — this wouldn’t have happened.”
DelivApp provided:
A unified platform for ordering, delivery, and operations
A scalable infrastructure ready for multi-city growth
The flexibility to adapt the system to a unique franchise model
Most importantly, DelivApp worked as a partner, not just a vendor.
The Solution
A platform built together with the operator
DelivApp and OnTime worked closely to shape workflows, features, and tools based on real operational needs.
“We don’t see DelivApp as a software company — but as partners. We build the system together.”
Financial automation at scale
What once required hours of manual work now happens instantly:
Automated reports
Automatic invoice generation
Streamlined restaurant settlements
“Today I press Enter and the report is ready.”
Standardization that enables franchise growth
With a clear and consistent system in place, new franchisees can launch independently — without heavy involvement from the founders.
“When everything works in a unified way, even a new franchisee immediately understands what to do.”
The Results
4 years in operation
4 cities
~160 restaurants
~10,000 deliveries per month
4.7★ rating on Google Play and App Store
And most importantly — growth without adding operational overhead.
Built for What Comes Next
OnTime’s vision is clear:
“To expand nationwide through franchises — without growing the central team.”
With DelivApp as its technology partner, the platform is already built for that scale.
“We don’t need more managers. We need a platform we can grow with.”
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