Wasabi Sushi: 10 delivery locations, smart franchising, one online ordering platform

Alina Fooks
Jan 1
2 min read

How Wasabi sushi bar chain grows together with DelivApp

Wasabi used a competing software platform for several years and, about a year ago, made the decision to switch systems.

Wasabi is a growing sushi bar chain operating under a franchise model. The brand was founded by a new immigrant from Kyiv, who previously worked at one of the city’s leading sushi restaurants. It all started in a home kitchen, and a year later — in 2018 — the first location opened in Haifa. Within seven years, the chain expanded to 10 locations nationwide and became a prominent player in the category.

The first key to success was a careful choice of franchise partners — often employees who already knew the business from the inside, or young people eager to become entrepreneurs.

The second key was full digitization of processes — and this is where DelivApp came in.

“No exaggeration — this is the best app on the market that I’ve seen.”

Today, the business continues to expand, with new brands and kitchen concepts already on the way.

Before

The system did not support required integrations

The previous provider refused to integrate with a system that would allow Wasabi to control inventory — including registration, intake, transfers, and consumption.

Technical uncertainty

It was unclear how to properly migrate the customer database, including birthdays and order history, while preserving data associations. Some actions were performed manually, and customers were asked to re-enter their phone numbers to restore their profiles.

Every development required additional payment

Every idea for improvement became an extra expense, and features developed for Wasabi were made available to all of the vendor’s customers.

After

Proper integrations and migration support

DelivApp connects to aggregators, POS systems, and the Poster software that Wasabi selected. During the system migration, the team closely accompanied the process, fixed bugs, and made adjustments as needed.

Delegation of technical tasks

DelivApp handles everything from customer database migration to fast bug fixes — including exporting data from the old system, cleaning and updating it in Excel, and importing it into the new system with phone-number-based matching.

Ideas implemented at no extra cost

Wasabi is not just a customer, but a partner. Good ideas become part of the platform — with no additional charge.

Why Working With the DelivApp Online Ordering Platform Was Necessary

Control instead of chaos

Without an inventory and food-cost management system, it is extremely difficult to run 10 locations — everything depends on people and intuition. Through DelivApp’s integration with Poster, full transparency is achieved: deviations are visible, their sources are clear, and losses can be identified.

Less micromanagement, more autonomy

Previously, everything lived “in the founder’s head” — from logistics to reporting. Today, processes are automated: revenue reports, order statuses, and courier tracking are all in one place. The business can be managed from home, not from the kitchen.

A tailored approach

Every development is done collaboratively. Recently, a kiosk system was launched with input from Wasabi — self-service touch screens and POS stations in locations, allowing customers to place orders independently through a fast and simple flow.