No drivers? No problem! How Gett & DelivApp Help Local Restaurants Deliver Direct Orders

In this blog post, we explain how working together allows businesses to deliver quickly and efficiently, without giving up their brand.

Almost every Israeli knows Gett - maybe you have ordered a taxi, a courier, or even a limousine.

So what does this have to do with the delivery management platform DelivApp?

It is a story about logistics that works and an experience that remains the business’s own.

Gett is one of the leading players in Israel’s transportation and delivery space. Alongside private app users, it is also trusted by corporate customers such as law firms and high-tech companies.

Things become more complex and interesting when it comes to restaurants, e-commerce, and retail. If a business works via an aggregator that handles orders and delivery - it's one story. But what if a business has its own ordering channel, but no delivery people? What happens when a direct order comes into the ordering platform? What can a business do in order to deliver? Manually enter every order into a delivery service? Call a delivery company? In practice, with large amounts of orders, it is almost impossible.

DelivApp's customer Golda faced those problems. Golda has more than 100 locations all over the country, and they needed an external delivery service which would receive direct orders automatically. So Golda recommended a direct integration between DelivApp and Gett for order delivery. The mechanism is simple: DelivApp automatically sends delivery requests to Gett, and the business continues working with the tools it already knows.

Already in the first month, after implementation, Golda saw success: a fast connection, continuous operation without issues, and a significant increase in delivery volume. Since then, the model has expanded to additional large Gett customers.

“The courier is the most in-demand resource in the market. The competition is about who offers higher pay or a steady hourly workflow that keeps couriers with us.”

And the partnership did not stop there. We also moved to a model where DelivApp supports businesses that already use Gett’s courier network. In practice, this means the customer orders through the restaurant app built by DelivApp, and Gett handles the delivery. Unlike many aggregators, the brand is preserved - the customer orders directly from the business.

It is important to remember the role of couriers in today’s world. This is the resource everyone is competing for. That is why partnerships like this are key to scaling.

Why was there a need to work with DelivApp

A direct connection between demand and delivery

DelivApp centralizes all demand and automatically routes it to Gett, without manual entry and without juggling multiple interfaces.

A human partnership

At Gett, they were not looking for just another vendor, but for a partner. Responsive and proactive teams, high availability, shared thinking, and industry connections that help create opportunities.

Real scale

A dual-track model that enables expansion to more significant businesses. Sometimes DelivApp acts as a vendor for its customers and routes orders to Gett. Other times, DelivApp is Gett’s wholesale customer, and Gett handles delivery behind the scenes. This allows volumes to grow without breaking existing processes and without losing the brand.

The customer’s brand at the center

Gett’s goal was to preserve its customers’ brands. The order is placed in the customer’s app or system, delivery is handled automatically by Gett, and the name on the package remains the brand’s own.

The future of Gett with DelivApp

A key challenge: couriers

The courier is the most in-demand resource in the market. As e-commerce, retail, and food continue shifting toward delivery, competition over availability and control of a high-quality workflow only intensifies.

The shared goal

To deepen connections with more and more businesses, while preserving customer brand ownership and increasing demand for the courier network.

Building scale in demand

Gett does not operate a consumer food marketplace. The focus is on direct connections to business systems that generate demand. That is why integrations with platforms that aggregate orders are key to sustainable growth.

Preserving brand at scale

Even as the customer base grows, the goal is to keep the order within the business’s app or system, while delivery is handled behind the scenes by Gett. This way, brand identity is preserved from click to doorstep.

“It is exciting to dream, roll forward new ideas, and explore how we can truly change the face of the market.”

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